Interest in Nokia Wanes After Apple iPhone 4 Launch
While it is pretty much expected that mobile phone users would be more interested in the Apple iPhone 4 than any other handset (since smart phone just came out a couple of weeks ago), it is surprising how much Nokia’s public ratings has gone down.
According to an independent study by YouGov, the number of people interested in getting a Nokia handset has gone down by at least 12%. Only 34% of phone buyers are considering getting a Nokia.
While the drop is mostly attributed to Apple’s new iPhone launch, but many also believe that Nokia has failed to keep public interest in their devices by failing to come up with truly innovative handsets in the past few months. With most of Nokia’s mobile phones still concentrating on the low end users, many high end smart phone users pass up Nokia devices in favor of phones from LG, Samsung, HTC and other big name phone manufacturers.
The Espoo based company needs to ramp up its game. Not only is Nokia currently the largest phone manufacturer in the world, they are also the most eco-friendly (with Sony Ericsson ranking in second place) as reported by Greenpeace.
Nokia has previously led the industry by setting new standards for mobile phone makers. Also, the close ties between the Finnish phone maker and the Symbian foundation has led to the creation of several iconic devices as well. Unless they are able to come up with a phone that is truly able to compete with the Android, iOS and Windows Phone 7, Nokia stands to lose plenty of ground in the next generation of smart phones.
This means that the upcoming Nokia N8 which uses the new launched Symbian^3 OS and the Nokia N9 which uses MeeGo which was developed by both Intel and Nokia are going to determine what happens to the company in the next few months.
