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Nokia E72. Apple iPhone take note

June 19th, 2009

We’d never be ones to bash Apple as a company. They’ve brought more innovations, style and all round pleasure to the mobile phone market that they should be revered for the tech-gods they are. But we do find it interesting to be able to compare two “upgrades” in the space of a week. The first, below, Apple iPhone 3G S, we found just about able to be claimed as “new”, and again, just about worthy of your money over the previous iteration of the phone. The Nokia E72 is something entirely different. Nokia haven’t just tweaked and slightly streamlined this handset, they’ve overhauled it. Just take a look at this list if you don’t believe us:

  • New optical navigation key for intuitive scrolling and fast panning
  • Desktop like email experience (successful feature imported from the E75)
  • Compass and A-GPS (including integrated Maps)
  • Active noise cancellation helping improve general call quality
  • Camera upgraded to 5 megapixels
  • Symbian S60 system running faster thanks to performance tweaks
  • 3.5 mm audio jack and FM radio included
  • New IM features – connect to your current IM accounts (Yahoo, Google, Ovi, etc.)
  • Lifetime license for Nokia’s mobile email and IM services
  • Onboard Mail for Exchange and IBM Lotus Notes Traveler (allowing you to access all your email accounts)
  • Spacebar key-activated torch function
  • New version of Quickoffice – Microsoft Office 2007 compatibility
  • 128 grams, 10mm thick
  • 480 standby hours. 12 hrs 2G talk time, 6 hours for 3G
  • Access to the brand-new Ovi Store for apps and other media / entertainment

All hail the new Nokia E72 then. There sure as hell wasn’t a list like that when it came to the iPhone 3G S. Nokia have taken the bar, climbed a really tall building, built some scaffolding even higher, then got on a ladder, then put the bar on top of that ladder. Take note, Apple and everyone else. This is how you improve something. And the fact that the E71 was already Nokia’s best ever selling QWERTY-keyboard phone goes some way to showing how much we should all be appreciating the effort they’ve made with this Nokia E72. Take a look at this Nokia E72 review, or slip on your sandals and watch this hippy-background-music video made by Nokia themselves:

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