Nokia 2730 Classic. Watch this space
Despite normally spending obscene amounts of money on research prior to a phone being released, aiming to second guess exactly who will be interested in a new handset (and who, therefore, will be targeted in the marketing), sometimes even the biggest and best companies get it wrong. And we think Nokia might have done just that with the really pretty nifty Nokia 2730 Classic. Because in all the various press releases, promotions and other waffle that’s come our way along with the phone, Nokia insist everywhere that this is a phone for ‘emerging markets.’ Which, to say and me, means places like China and India. Now, we can understand targeting places that have not just millions but billions of potential customers, but we think they might be missing a trick and even underestimating their product.
Because while the 2730 Classic will certainly be welcomed with open arms in these burgeoning markets because of its affordability combined internet connectivity, we reckon the very same things will make it a hit just about everywhere in the world. We know more than a handful of people who are sick of phones that cram feature after feature in but don’t actually work that well. And we reckon this is just about the opposite of that. It’s got more than enough basic to intermediate features, from being 3G ready to having a 3.5mm audio socket, from having Nokia maps pre-installed to being bundled with a 1GB memory card. And, being made by Nokia, you know it’s going to be super reliable.
And most importantly of all, don’t forget that you heard it here first: wherever you are in the world, the Nokia 2730 Classic is going to be a big hit. We even going to stick our necks out and say this will be one of Nokia’s best ever selling phones. Check out a Nokia 2730 classic review here for more specs, less speculation.
